Exhibitors and Buyers Highly Recognized the Professionalism of the Exhibition

Co-organized by China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts (CCCLA), Messe Düsseldorf China Ltd. (MDC), Adsale Exhibition Services Ltd., and Guangdong Modern Convention and Exhibition Management Co., Ltd. – The 10^th Dongguan China Shoes·China Shoetec (Autumn 2009) closed in success on Oct 30, 2009 at GD Modern International Exhibition Center, Houjie, Dongguan, PR China. The 3-day exhibition attracted 15,058 buyers and visitors from 70 countries and regions, of which 20% were from overseas. As an UFI-approved event and the only specialized footwear exhibition in Dongguan, Dongguan China Shoes·China Shoetec has fortified its position as a premier one-stop sourcing platform for middle-to-high end footwear, materials and machinery in Asia and again received wide recognition from exhibitors and visitors. With the gradual recovery of macro economy, the event has opened a window for footwear industry to explore the industry’s current situation and future trends and for exhibitors to showcase trendy collections.

Exhibitors Participated with Confidence in Market

Covering 20,000 square meters, the exhibition drew 488 local and overseas exhibitors to participate.. Hong Kong Footwear Association, China Chamber of Commerce for Import & Export of Light Industrial Products and Arts-Crafts (CCCLA), Taiwan Shoe Machinery Association, Dongguan Shoe Material Association, Dongguan Leather & Footwear Association, and Dongguan Shoe Machinery Association have organized pavilions at the show.

The majority of exhibitors were satisfied with the exhibition, Hong Kong Footwear Association pavilion expressed that the quality of buyers was enhanced. Qisheng Shoes Co., Ltd has achieved good results by showcasing their men’s shoe brand, “TIBAO AUCHEHO”. Representative of Qisheng said, “Our brand awareness was increased, we have reached some potential buyers and enlarged our sales in domestic market through this exhibition”. General manager of machinery maker Yili told that they were quite happy with the exhibiting results by receiving many enquiries from potential buyers with clear purchasing intention and they plan to enlarge their booth size to nearly double in next edition.

High Quality Profile of Exhibitors Appreciated by Buyers

Special zones for shoe materials, shoe machinery, leather, kids’ shoes, brand shoes and stock shoes were set up to facilitate buyers’ visit and the matching between buyers and exhibitors. In addition, “Brand Shoe Gallery” made its debut to showcase exhibitors’ brand shoes and the awarding shoes of design competitions held by the member countries of International Footwear Conference. The buyer from Congo showed appreciation on the innovation of “Brand Shoe Gallery” which offer him an opportunity to view the unique feature design of different countries and keep him posted with the latest brands and designs of exhibitors. The exhibition attracted over 15,000 buyers and visitors who showed recognition and appreciation to the professionalism of the exhibition. Ms. Ma from Paramont said “It was my fourth time to visit China shoes, the most attractive point to me is the up-to-date designs and new products, I will surely come for next show as usual” Ms. Gan from Betastar has been a loyalty visitor of China Shoes since the first edition, the major focus for her was to look for new materials and new style of shoes. She thought the show was good for her on her research and development for new shoes. A shoe manufacturer from USA agreed that the show was good, he could find suitable machinery and material and promised to be back next year.  

Fabulous Concurrent Events Added Value to the Exhibition

As one of the leading footwear exhibitions in China, the 10^th Dongguan China Shoes·China Shoetec concurrently organized nearly 10 professional seminars and forums.  Professionals and industry players from around the world were invited to speak on the hot topics of the industry. Several seminars were especially welcomed by audience and were fully occupied, such as “Strategies for Developing China Market – Positioning & Channels”, “Expansion of Channel - A Key for Shoe Enterprises to Rise from the Crisis”, etc.  3-day seminars have totally attracted around 1,000 audiences. In addition, the exhibition orchestrated 20 fashion shows to showcase the latest trends for 2010 on men's, women’s and kids’ shoes. (suggested might skip this for English press release, as this is not attractive to OS buyers)

The next edition of show, The 11st Dongguan China Shoes· China Shoetec· China Bags (Spring 2010), will be held on May 4 – 6, 2010, at GD Modern International Exhibition Center, Houjie, Dongguan. The exhibition is expected to unveil a new concurrent event -- China Bags in line with the market trend. The organizes strive to provide a more throughout and full range sourcing platform to facilitate buyers’ one-stop purchase.  Looking forward to the new highlights of next show.