In the interviews, many shoe machinery manufacturers think the shoe machinery market in China is still promising, products will upgrade faster, requirement of the quality will be higher, especially that on energy saving and labor cost. Therefore, many shoe machinery companies increase investment to develop new product and improve the quality of product, while, shoe manufacturers attach more importance to low price and good service apart from those requirements. In the next 10 years, the shoe machinery market in China will be still bright because China plays an important role in shoe-making industry. However, with the development of market, shoe machinery companies will be centralized, so some will be washed out, and some will be stronger, especially the manufacturing ones. Moreover, the market will be more scattered, and the market in other developing countries will be larger and larger. Shi Manjiang, President of the Dongguan Shoe-making Machinery Association, says that the mainland shoe machines are similar to those of Taiwan (made in mainland but with Taiwan brand), and some products are the same. However, European shoe machines have a certain advantage on some high-end products. Therefore, they still lead the high-grade shoe machine although their market share is not big in the whole market. The Taiwan shoe machines are still competitive, for most of them are continentalized. In particular, among the Taiwan-funded shoe factories in the mainland, they share the majority market, accounting for about 60%.

In general, shoe machinery industry is only a small branch for the whole equipment industry, which is not too technological. As the made-in-mainland shoe industry develops, the market in China has been gradually shared by mainland shoe machines, Taiwan shoe machines, and foreign shoe machines represented by Italy. The three strengths own their advantages: The mainland products enjoy the advantage of price, Taiwan products, brand, and foreign products, technology.

Shoe-making machinery industry still shares a large development potential, according to Wang Dan, Secretary of the Leather & Shoe Making Machinery Branch under China Light Industry Machinery Association, there is the largest market in China. The export industry just takes off, many technologies and innovations need further development. Companies should enhance management and continue to make researches on the new technologies and processes to acclimatize themselves to the development and change of market. To develop China from a shoe-making machinery country to a shoe-making machinery leader, Chinese companies also need to learn the scientific and standardized management in Italian companies while studying their equipments and technologies, trying to shorten the distance with Italian shoe-making machinery industry, and making China become one of the strongest countries in the field of shoe machinery as soon as possible.

Source: http://www.chishoes.com/