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Dongguan China
Shoes
Visitor
Promotional Plan
In
order to most extensively satisfy the participation
target for the exhibitors and attract more buyers to
the exhibition of CHINA SHOES, the organizers will adopt
multiple strategies to invite trade visitors:
1.
Invitation to Local Buyers
- To
invite medium and high level department stores, monopoly
shops for shoes and leather goods, trade companies,
import & export companies, etc., from over 200
medium and large cities in China.
- Local
buyers will be invited with assistance from CHINA
SHOES supporting units.
- Distribution
channel help you entry into Chinese market:
2. Inviting Foreign Traders
- Through
Messe Dusseldorf's worldwide agent network covering
93 countries and regions, trade visitors will be invited
from all over the world, with focuses on the major
importing countries of China's shoe products, such
as the United States, European Union, Japan and Hong
Kong, so as to introduce direct purchases in China
by foreign buyers.
- Consulting
service at GDS (Germany, is the biggest shoes fair
around the world, with 1,800 exhibitors and 50,000
trade visitors, ), is available in order to enhance the awareness of
CHINA SHOES.
- In
China, April is peaking season when international
buyers gathered in Asia Pacific. Especially for the
buyers who interested in middle level products. It
will take no more than 2 hours from HK to CHINA SHOES
fairground.
- We
will provide support to foreign pavilion and
get great support from associations.
- Special
tour package for foreign exhibitors arranged by China
Travel Services (HK) Ltd. who is the official travel
agency of CECF - China Export Commodities Fair.
3.
Strategies for Publicizing
- We
have chosen specialized medias and website around
the world for overall reporting of the exhibition
prior to, during and after the exhibition.
- Various
forms of reports, including special interview, show-preview,
press release and industrial review of China market,
thus to deepen the readers' impression.
4.
Non - stop Purchase Channel
Virtual exhibition on website available to any exhibitors,
who can display their products on line, is aimed to develop
a year-long communication channel for suppliers and buyers.
5. Promotional Activities & Press Conferences
Promotional activities and press conferences will be conducted
one after another in Beijing, Shanghai, Guangzhou and
Hong Kong, in order to communicate directly with exhibitors
and visitors.
6.
Colorful Activities on the Exhibition Site
Hong Kong Gallery, Fashion Show and display zone will
highlight the show!
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Dongguan China
Shoetec
Visitor
Promotional Plan
In
order to most extensively satisfy the participation
target for the exhibitors and attract more buyers to
the exhibition of CHINA SHOETEC, the organizers will
adopt multiple strategies to invite trade visitors:
1.
Invitation to Local Final Users
-
The invitation of final users will focus on the four
major shoemaking bases:
Dongguan: There are 1,200 shoes factories, mainly
manufacturing ladies' shoes, sports footwear and casual
shoes;
Wenzhou: As a traditional shoemaking center, Wenzhou
has more than 4,500 shoes factories, with an annual
production of 600,000 pairs;
Jinjiang: A famous sports footwear-manufacturing base,
with more than 1,000 shoes factories;
Chengdu: Near 3,000 shoes factories are located there.
90% of the total are medium and small sized enterprises,
producing low-grade ladies' shoes and children's shoes.
- In
addition, the focus will extend to Shandong and other
shoemaking-intensive regions.
- And
there are hundreds of shoe-making exhibitors at CHINA
SHOES - China Dongguan International Fair for Shoes,
Leather Products and Accessories, who could purchase
materials and machinery while present their finished
product.
- Local
buyers will be invited with assistance from CHINA
SHOETEC supporting units.
Large number of shoes manufacturers will surely bring
endless business opportunities.
2.
Invitation to Local Trade Visitors
Invitation will be extended to hundreds of big local trading
companies as well.
3.
Inviting Foreign Manufacturers and Traders
- The
invitation of foreign visitors will be carried out
through Messe Dusseldorf's worldwide agent network
covering 93 countries and regions, looking around
the world for those foreign manufacturers with intention
of consigned processing, investing in setting up factories
and purchasing raw materials in China. The focus will
be on large shoemaker countries and traditional shoes
and leather goods manufacturing bases on borders of
China.
- Consulting
service at GDS (Germany, is the biggest shoes fair
around the world, with 1,800 exhibitors and 50,000
trade visitors), is available in order to enhance the awareness of
CHINA SHOETEC.
- In
China, April is peaking season when international
buyers gathered in Asia Pacific. Especially for the
buyers who interested in middle level products. It
will take no more than 2 hours from Hong Kong to CHINA
SHOETEC fairground.
- We
will provide support to foreign pavilion and
get great support from associations.
- Special
tour package for foreign exhibitors arranged by China
Travel Services (HK) Ltd. who is the official travel
agency of CECF - China Export Commodities Fair.
4.
Strategies for Publicizing
- We
have chosen specialized medias and website around
the world for overall reporting of the exhibition
prior to, during and after the exhibition.
- Various
forms of reports, including special interview, show-preview,
press release and industrial review of China market,
thus to deepen the readers' impression.
5.
Non - stop Purchase Channel
Virtual exhibition on website available to any exhibitors,
who can display their products on line, is aimed to develop
a year-long communication channel for suppliers and buyers.
6. Promotional Activities & Press Conferences
Promotional activities and press conferences will be conducted
one after another in Beijing, Shanghai, Guangzhou and
Hong Kong, in order to communicate directly with exhibitors
and visitors.
7. Colorful Activities on the Exhibition Site
Fashion Show and display zone will highlight the show!
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