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Market News
Survey on China's Lady Shoe Market

In April 2005, as indicated by China National Business Information Center in its monthly brand monitoring report on lady shoe sales of large retail enterprises China, "Belle" witnessed little growth in the market share and maintained its leading position. "Daphne" ranked 2nd in place of "Qianbaidu". "Senda" ranked 3rd. Others were "Qianbaidu", "Fuguiniao", "Harson", "Teenmix". "Basto" experienced some setback in sales performance and dropped to the eighth position. "Kiss Cat" remained its position at the bottom of the list.

Comprehensive market share ranking of lady shoe brands in April is shown below:

North China:

Belle witnessed 2.2% growth in comprehensive market share and maintained its number one ranking in the region. Daphne witnessed substantial growth and elbowed into the second position in regional ranking. Teenmix ranked third for its improvement in sales performance. Kiss Cat dropped to the fourth position and Basto dropped to the fifth position. Qianbaidu maintained its sixth position. Golden Monkey and Tata elbowed into the top 10 list and ranked seventh and ninth respectively. Harson ranked tenth in the list.

Northeast China:

Belle elbowed Daphne out and won the championship position. Daphne ranked second. Darson elbowed into the third position from the fifth position. Fuguiniao dropped to the fourth position from the fifth position. Harson ranked fifth for its improvement in sales performance. Teenmix ranked sixth. Yandou maintained its seventh position. Saturday elbowed into the eighth position. Qianbaidu witnessed some setback in comprehensive market share and dropped to the ninth position.

East China:

Belle maintained its number one position in the region. Daphne elbowed into the second position in place of Qianbaidu. Qianbaidu dropped to the third position. Senda was elbowed out of the first three positions and ranked fourth. Basto ranked fifth. Fuguiniao elbowed into the sixth position from the seventh position. Saturday dropped to the seventh position. Harson and Aokang became newcomers in the list, ranking ninth and tenth respectively.

Central South:

Senda elbowed Belle out and won the championship position. Belle ranked second. Fuguiniao ranked at the top of the list for the first time and ranked third. Guizhibu dropped to fourth position from the third position. Daphne dropped to the fifth position. Saichao and Village Tree became newcomers in the list, ranking sixth and seventh respectively. Montagut dropped to the ninth position.

Southwest China:

Qianbaidu witnessed 6.5% growth in comprehensive market share and won the championship position in the region. Belle dropped to the second position. Daphne elbowed into the third position. Harson dropped to the fourth position. FED, Fanciulla and Dashili became newcomers in the list, ranking fifth, ninth and tenth respectively. Oumi dropped to the eighth position in current month.

Northwest China:

Belle maintained its number one ranking in the region. Fuguiniao outperformed others and elbowed into the second position. Senda was elbowed to the third position. Fulida ranked fourth. Teenmix dropped to the fifth position. Harson rose to the sixth position. Red Dragonfly and Cartelo became newcomers in the list, ranking seventh and ninth respectively.

Source: www.cnxz.cn
Date : July 2005
   
   
   
   
   
   
   
   
   
   
 
 
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