Buyers' promotion campaign

Media Plan

Exhibition Publication

• GDS show catalogue

Foreign Publication

• CHAUSSER Magazine - France
• Schuh Markt - Germany
• ARS - Italy
• ARPEL - Italy
• Modapelle - Special Ed. For Fair - Italy
• Revista del Calzado - Spain
• Leder Piel - Spain
• footwear PLUS - USA
• FOOTWEAR NEWS - USA
• Taiwan Footwear News - Taiwan
• Global Industry - Taiwan
• Trade Channel - Consumer Products - Hong Kong

Chinese Publication (trade magazine)

• Beijing Leather - China
• China Leather-Technology - ChinaChina Leather - Market - China
• China Leather News - China
• International Footwear News - China
• Global Footwear - China
• China Fashion Weekly-Show edition - China
• GuangDong Leather
• China Shoes Information
• Yazhou Footwear News
• Shoe-Making Industry
• Leather Suitcase Business Guide
• Shoe Pack Front
• Footwear Product & Accessories

Chinese Publication (Newspaper)

• Dongguan Ribao
• Guangzhou Daily
• Shenzhen Special Zone Daily
• Shenzhen Economic Daily
• Fujian daily
• Xinmin Evening News
• Economic Daily
• Hong Kong Economic Times
• Oriental Daily News

Local Website

• fair.sinoleather.com
• chinashoes.com
• chinaleathernews.com.cn
• cnshoes.com
• tradeshoes.com
• 10001.com.cn
• www.worldleather.cn
• ibdaily.mofcom.gov.cn
• china.alibaba.com
• sznews.com
• informationtimes.dayoo.com
• export-sources.com
• sina.cbiq.com/fz
• shoes.hc360.com
• eshoe.cn
• vshoe.com
• sunch.cn
• efu.com.cn
• china.busytrade.com
• Shoemap.com
• Allproducts.com
• Yahoo! Worldwide
• Google Worldwide

Outdoor Advertisement

• Hong Kong International Airport
• KCRC Station
• Guangzhou Metro Station
• Dongguan Guantai Road Bridge
• O'Brien Road Pedestrian Road, Wanchai
• Global International Trade Centre (Buyun Tiandi) China

Promotion at International Footwear Exhibition

• Garda Italy
• WSA USA
• GDS Germany

Dongguan China Shoes

In order to most extensively satisfy the participation target for the exhibitors and attract more buyers to the exhibition of CHINA SHOES, the organizers will adopt multiple strategies to invite trade visitors:

1. Invitation to Local Buyers

• To invite medium and high level department stores, monopoly shops for shoes and leather goods, trade companies, import & export companies, etc., from over 200 medium and large cities in China.
• Local buyers will be invited with assistance from CHINA SHOES supporting units.
• Distribution channel help you entry into Chinese market:
  

• Through Messe Dusseldorf's worldwide agent network covering 93 countries and regions, trade visitors will be invited from all over the world, with focuses on the major importing countries of China's shoe products, such as the United States, European Union, Japan and Hong Kong, so as to introduce direct purchases in China by foreign buyers.
• Consulting service at GDS (Germany, is the biggest shoes fair around the world, with 1,800 exhibitors and 50,000 trade visitors, ), is available in order to enhance the awareness of CHINA SHOES.
• In China, April is peaking season when international buyers gathered in Asia Pacific. Especially for the buyers who interested in middle level products. It will take no more than 2 hours from HK to CHINA SHOES fairground.
• We will provide support to foreign pavilion and get great support from associations.
• Special tour package for foreign exhibitors arranged by China Travel Services (HK) Ltd. who is the official travel agency of CECF - China Export Commodities Fair.

• We have chosen specialized medias and website around the world for overall reporting of the exhibition prior to, during and after the exhibition.
• Various forms of reports, including special interview, show-preview, press release and industrial review of China market, thus to deepen the readers' impression.

6. Colorful Activities on the Exhibition Site
Hong Kong Gallery, Fashion Show and display zone will highlight the show!

In order to most extensively satisfy the participation target for the exhibitors and attract more buyers to the exhibition of CHINA SHOETEC, the organizers will adopt multiple strategies to invite trade visitors:

1. Invitation to Local Final Users

• The invitation of final users will focus on the four major shoemaking bases:
  
  Dongguan: There are 1,200 shoes factories, mainly manufacturing ladies' shoes, sports footwear and casual shoes;
  
  Wenzhou: As a traditional shoemaking center, Wenzhou has more than 4,500 shoes factories, with an annual production of 600,000 pairs;
  
  Jinjiang: A famous sports footwear-manufacturing base, with more than 1,000 shoes factories;
  
  Chengdu: Near 3,000 shoes factories are located there. 90% of the total are medium and small sized enterprises, producing low-grade ladies' shoes and children's shoes.

• In addition, the focus will extend to Shandong and other shoemaking-intensive regions.
• And there are hundreds of shoe-making exhibitors at CHINA SHOES - China Dongguan International Fair for Shoes, Leather Products and Accessories, who could purchase materials and machinery while present their finished product.
• Local buyers will be invited with assistance from CHINA SHOETEC supporting units.
  Large number of shoes manufacturers will surely bring endless business opportunities.

• The invitation of foreign visitors will be carried out through Messe Dusseldorf's worldwide agent network covering 93 countries and regions, looking around the world for those foreign manufacturers with intention of consigned processing, investing in setting up factories and purchasing raw materials in China. The focus will be on large shoemaker countries and traditional shoes and leather goods manufacturing bases on borders of China.
• Consulting service at GDS (Germany, is the biggest shoes fair around the world, with 1,800 exhibitors and 50,000 trade visitors), is available in order to enhance the awareness of CHINA SHOETEC.
• In China, April is peaking season when international buyers gathered in Asia Pacific. Especially for the buyers who interested in middle level products. It will take no more than 2 hours from Hong Kong to CHINA SHOETEC fairground.
• We will provide support to foreign pavilion and get great support from associations.
• Special tour package for foreign exhibitors arranged by China Travel Services (HK) Ltd. who is the official travel agency of CECF - China Export Commodities Fair.
  

• We have chosen specialized medias and website around the world for overall reporting of the exhibition prior to, during and after the exhibition.
• Various forms of reports, including special interview, show-preview, press release and industrial review of China market, thus to deepen the readers' impression.