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US Retailers Say Big
Spenders are Back
Source : footwear news
MILAN (July 5, 2004) - (Reuters) - The big spenders are back. As the economy
picks up and confidence returns, the U.S. luxury goods business is sprinting
out of a three-year slump with a vengeance, retailers said at Milan fashion
week.
"Business is spectacular right now. We've sold more alligator shoes so
far in 2004 than in 2000-2003 combined," said Karen Katz, chief executive
of U.S retailer Neiman Marcus.
According to a study by Italian luxury body Altagamma, sales of upmarket goods
in the United States grew 27.7 percent in the first five months of this year
and although most people expect that rate to tail off, growth is seen staying
strong.
"At the high end, what has determined spending habits is the stock market.
And right now, a lot of wealthy people are getting wealthier," said Bergdorf
Goodman CEO James Gold, forecasting sales would put in "strong double digit"
growth this year.
QUALITY IS KEY
Luxury players agreed that the 21st century customer would not be tricked into
spending money for the sake of it and that fashion houses should follow the
brands that kept up sales in the wallet-lock days by innovating and keeping
up quality.
Prada, which made black nylon backpacks a 1990s must-have, blazed a growth trail
in the turbulent new century by playing with patterns. Louis Vuitton stayed
ahead by lightening the mood and painting its trademark LV logo in bright colours.
"The challenge is to appeal both to the old baby boomers who have huge
disposable incomes and 20-something bankers or rappers who are making a lot
of money and want to spend it," he added.
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